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Property on-line browsing reaches record highs…

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Last Updated: 13/04/2016  
Tags: Property-On-Line-Browsing-Reaches-Record-Highs

Over the past few years our hunger for all things property related has been satiated by the plethora of property programmes which have been aired on our TV screens. It all started with Property Ladder hosted by Sarah Beeny and moved onto bigger and greater projects in Grand Designs with Kevin Mc Cloud, to DIY SOS, to Homes Under the Hammer, with the latter two still be just as popular as ever.

It would be a natural presumption to think that we would have had enough of property but no our fascination with homes has moved to on-line property window shopping according to new research by Direct Line Home Insurance. They have found that 63% of people in the UK shop on line for properties they have no intention of buying. Their findings revealed that 2.6 million property addicts search through property websites at least once a day, so that they can possibly keep an eye on property prices and dream about possible future homes. The people most likely to be browsing on line are aged between 18-34 and men tend to browse more, on average around nine times a month whereas women look at sites around six times a month.

Katie Lomas, Head of Direct Line Home Insurance, thinks, “We are a nation of property obssesives with very good reason, becoming a homeowner or even climbing the ladder in the UK is a huge challenge and aspiration for many.” She added: “Property sites are a source of information and inspiration and browsing these sites has become something of a past-time for millions of people.”

Source: Property Investor Today.  
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